Tuesday, November 1, 2011

Guide Them In With Your Own Custom QR Codes

Customized Tech's custom QR Code (give it a try)
QR codes or quick response codes are a new type of matrix barcode that are quickly gaining traction all around the world.  Although they were invented in 1994, consumer technology was not yet developed enough for businesses and consumers to make good use of them.  With the advent of the smartphone age this has quickly changed and they are becoming a common sight in magazines, on billboards, and all over the internet. One common use of them is to direct you to an App's page on the Android Market.  There are many apps available on Android to scan QR codes with my favorite being QR Droid.  On iOS, QR Reader seems to be the best app for scanning QR codes although there are a great number of them available in the App Store.  Both Windows Phone 7 and Blackberry OS 7 have the ability to scan QR codes baked right into the operating system.  The Blackberry OS can scan them natively through App World and Windows Phone 7 can scan them through Bing.  While the ability to scan and use QR codes in our daily life is useful, those of us who run small businesses or blogs can make better use of them by creating our own to easily attract attention to our brands or products.


Creating a QR code is astonishingly easy and free.  First head over to Unitag's custom QR code generator website.  The first step to creating the code involves inputting what data you want users to see.  What is really interesting about this is that the data can be either a web address, an email, a contact card, an sms text, a wifi network, a Geolocation tag, or just pure text.  Having this many options could even allow you to employ multiple QR codes for different sets of data.  For instance, you could use one QR code to display your business' website and another to display the Geolocation data which could then be put into a GPS and bring the client right to your doorstep.  The next step involves choosing the design and color of your QR code.  Traditionally QR codes are black but by using this QR code generator you can add a little color throughout the code to help it stand out.  The final neat customization you can add is the ability to add a logo to the center of the QR code, which is rarely done.  You will have to try out the QR code afterwards to make sure that the logo does not render the code unreadable which in some cases can happen.  Once you have completed all the steps, you can easily download and save your QR code as a PNG file.  A custom QR code not only attracts people to your blog, product, or business but it also eliminates the hassle of typing in the web address and may help to draw in a few people who might just be too lazy to type.

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